Martin
Strategic Creative Leader — focused on building scalable digital experiences that drive measurable business results
Bridging brand, art direction, and UX to align storytelling with usability and performance.
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BIOI lead UX strategy, design systems, and brand expression — transforming fragmented digital experiences into scalable platforms for growth.
Based in Los Angeles, I drive cross-functional initiatives across B2B SaaS and multi-brand e-commerce, aligning product, marketing, and engineering around shared systems that improve execution, consistency, and scalability.
Recent work includes leading multi-brand e-commerce UX optimization and design systems for a national retail platform.
Open to Senior/Lead Product Design, UX Lead, and Creative/Design Director roles.
FEATURED WORK
Multi-Brand UX System
Established a scalable multi-brand UX and design system implemented across five eCommerce brands, supporting Careismatic’s strategic shift toward direct-to-consumer growth.
Standardized component architecture and responsive grid systems to improve consistency, accelerate campaign execution, and enable long-term scalability.
Client
Careismatic Brands — U.S. leader in healthcare apparel ecommerce managing multiple global scrub brands including Cherokee and Healing Hands, Medelita, AllHeart, and Infinity.
Project Duration
12+ Month Platform Initiative (Design System Rollout)
UX & Platform Transformation
Oversaw end-to-end UX strategy and platform transformation for DataVisor, aligning internal teams and external partners to deliver a cohesive vision, structure, and execution.
Translated strategic goals into experience frameworks, MVP models, and a reusable component system that strengthened narrative clarity, engagement, and long-term scalability.
Client
DataVisor — a leading AI-powered fraud and risk platform for global financial institutions.
Project Duration
50 days
SELECTED PROJECTSA selection of earlier UX and design explorations spanning instructional systems, workflow design, and product storytelling
Adobe - Instructional Design
Designed instructional content and flows that improved tutorial clarity and usability across Adobe apps
Lifo - Branding Design
Created a distinct brand identity for Lifo, strengthening its visual presence and fostering deeper user connection with the service.
Adobe - Accessibility Components
Designed accessibility-first UI controls for inline animations. Improved usability, reduced distraction, and advanced Adobe’s accessibility compliance.
Adobe - HVA flow map
Unified complex customer journeys across apps and devices into a single flow map. Adopted by devs and creative directors as the foundation for workflow redesign.
SKILLSUX/UI Design
End-to-end expertise from research to execution. I lead competitive analysis, user research, and journey mapping through to wireframes, prototyping, and usability testing — ensuring experiences are both user-centered and business-aligned.
Cross-Functional Leadership
Proven ability to bridge design and development. I align UX, visual design, marketing, and engineering teams, ensuring ideas translate seamlessly from concept to implementation and maintaining stakeholder alignment throughout.
Design Systems & Multi-Brand Strategy
Extensive experience building and scaling design systems across multiple brands. Skilled in balancing global consistency with brand-specific identity, enabling efficient developer handoff and cohesive multi-brand user experiences.
Project Management
Skilled in leading cross-functional teams, setting timelines, managing budgets, and resolving issues — with a focus on delivering measurable outcomes and stakeholder satisfaction.
Visual Storytelling & Creative Direction
Background in professional photography and creative direction. Experience managing shoots, coordinating vendors and talent, and delivering post-production editing. These visual storytelling roots continue to inform my design leadership today.
PROFESSIONAL TESTIMONIALS“Martin is a highly skilled and motivated individual. I got the chance to work with him on a few projects in 2022/2023. I highly appreciate Martin's effort and attention to detail which transformed our entire user workflow. I highly recommend Martin for any Product/Growth Design projects.”
Allison McGrath
Associate Creative Director for Creative Cloud at Adobe
Karthikeyan D
Adobe Senior Product Manager
“I had the pleasure oversee Martin's UX projects with Adobe and was so impressed with the quality of his work, work ethic, and positive attitude. He is exceptionally communicative, fast, and thorough. With heaps of self-efficacy, he could take a project, identify and investigate the unknowns, and come back with a host of possible solutions and a clear pov. His background in both experience design and art direction makes him a powerhouse addition to any team lucky enough to work with him.”
“Martin is a thoughtful, collaborative and detail-oriented designer who is delightful to work with.”
Gail Blumberg
Adobe Designer
Let's connect
Let's connect
I’m always happy to chat about UX leadership, design systems, and brand expression.