Dogeared
Handcrafted Jewelry that is full of meaning and made with love
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Create consistent brand image throughout all the visual assets, digital & printed materials. (jewelry card illustration, postcard design, catalog & line sheet, trade show banner & standee, brochure, store window decals, wireframe & visual design, email blast, packaging, instagram posts, launch invitation, etc.…)
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Branding Designer, UI Designer, Illustrator
Photographer, Retoucher (*See photo work for reference)
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Stakeholders: CEO, Owner, Marketing team, and Creative Director
Associate: Merchandising team, copy writer, second retoucher and me
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5 years
Catalog Design
As the lead designer and photographer for Dogeared's quarterly catalog, I created a luxurious and sophisticated layout that featured high-quality product and lifestyle images. To give the catalog a high-end feel, I incorporated beautiful typography and elegant design elements like metallic accents and foil stamping. Clear headings and detailed product descriptions and pricing information helped customers make informed decisions while navigating the catalog. I'm proud to have designed a visually stunning and informative catalog that effectively showcased Dogeared's beautiful jewelry pieces.
Email Design
For the email campaign design, I fashioned visually compelling designs that successfully conveyed the essence of the brand. To captivate the recipient's attention, I judiciously selected high-quality graphics and relevant images, coupled with clear and concise copywriting, to optimize the layout for mobile devices and drive conversions with unambiguous calls to action. Utilizing A/B testing, I meticulously honed the designs, leading to improved campaign effectiveness.
Site Banner Design
Dogeared brand has a distinct preference for vivid and colorful designs for each of their collections, which is artfully manifested in their site banners. Their brand identity is imbued with a dynamic aesthetic that celebrates the interplay of color and vibrancy. As a result, their site banners are creatively designed to embody this ethos and captivate their audience's attention.
Card Design
Through a commitment to excellence and attention to detail, visually stunning jewelry card designs are created that perfectly capture the essence of each event and are uniquely impactful.
