Martin
Ma
BIOI lead UX strategy, design systems, and brand expression — transforming fragmented experiences into scalable platforms for growth.
Based in Los Angeles, I drive cross-functional initiatives across B2B SaaS and multi-brand e-commerce, aligning product, marketing, and engineering around shared systems that improve execution, consistency, and scalability.
Recent work includes leading multi-brand e-commerce UX optimization and design systems for a national retail platform.
Open to Senior/Lead Product Design, UX Lead, and Creative/Design Director roles.
12+ Years Experience | 10+ Global Brands Unified | $1 Billion+ Revenue Sales Influenced | 40% Faster Time to Market
SKILLSUX/UI Design
End-to-end expertise from research to execution. I lead competitive analysis, user research, and journey mapping through to wireframes, prototyping, and usability testing — ensuring experiences are both user-centered and business-aligned.
Cross-Functional Leadership
Proven ability to bridge design and development. I align UX, visual design, marketing, and engineering teams, ensuring ideas translate seamlessly from concept to implementation and maintaining stakeholder alignment throughout.
Design Systems & Multi-Brand Strategy
Extensive experience building and scaling design systems across multiple brands. Skilled in balancing global consistency with brand-specific identity, enabling efficient developer handoff and cohesive multi-brand user experiences.
Project Management
Skilled in leading cross-functional teams, setting timelines, managing budgets, and resolving issues — with a focus on delivering measurable outcomes and stakeholder satisfaction.
Visual Storytelling & Creative Direction
Background in professional photography and creative direction. Experience managing shoots, coordinating vendors and talent, and delivering post-production editing. These visual storytelling roots continue to inform my design leadership today.
PROFESSIONAL TESTIMONIALS“Martin is a highly skilled and motivated individual. I got the chance to work with him on a few projects in 2022/2023. I highly appreciate Martin's effort and attention to detail which transformed our entire user workflow. I highly recommend Martin for any Product/Growth Design projects.”
Karthikeyan D
Adobe Senior Product Manager
“I had the pleasure oversee Martin's UX projects with Adobe and was so impressed with the quality of his work, work ethic, and positive attitude. He is exceptionally communicative, fast, and thorough. With heaps of self-efficacy, he could take a project, identify and investigate the unknowns, and come back with a host of possible solutions and a clear pov. His background in both experience design and art direction makes him a powerhouse addition to any team lucky enough to work with him.”
Allison McGrath
Associate Creative Director for Creative Cloud at Adobe
“Martin is a thoughtful, collaborative and detail-oriented designer who is delightful to work with.”
Gail Blumberg
Adobe Designer
Let's connect
Let's connect
I’m always happy to chat about UX leadership, design systems, and brand expression.