Martin
Strategic Creative Leader- Driving UX optimization and scalable design systems across multi-brand platforms.
Bridging UX, brand, and systems to deliver measurable business impact.
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12+ Years Experience | 10+ Global Brands Unified | $1 Billion+ Revenue Sales Influenced | 40% Faster Time to Market
FEATURED WORK
Multi-Brand UX System
Established a scalable multi-brand UX and design system implemented across five eCommerce brands, supporting Careismatic’s strategic shift toward direct-to-consumer growth.
Standardized component architecture and responsive grid systems to improve consistency, accelerate campaign execution, and enable long-term scalability.
Client
Careismatic Brands — U.S. leader in healthcare apparel ecommerce managing multiple global scrub brands including Cherokee and Healing Hands, Medelita, AllHeart, and Infinity.
Project Duration
12+ Month Platform Initiative (Design System Rollout)
UX & Platform Transformation
Oversaw end-to-end UX strategy and platform transformation for DataVisor, aligning internal teams and external partners to deliver a cohesive vision, structure, and execution.
Translated strategic goals into experience frameworks, MVP models, and a reusable component system that strengthened narrative clarity, engagement, and long-term scalability.
Client
DataVisor — a leading AI-powered fraud and risk platform for global financial institutions.
Project Duration
50 days
SELECTED PROJECTSA selection of earlier UX and design explorations spanning instructional systems, workflow design, and product storytelling
Adobe - Instructional Design
Designed instructional content and flows that improved tutorial clarity and usability across Adobe apps
Lifo - Branding Design
Created a distinct brand identity for Lifo, strengthening its visual presence and fostering deeper user connection with the service.
Adobe - Accessibility Components
Designed accessibility-first UI controls for inline animations. Improved usability, reduced distraction, and advanced Adobe’s accessibility compliance.
Adobe - HVA flow map
Unified complex customer journeys across apps and devices into a single flow map. Adopted by devs and creative directors as the foundation for workflow redesign.
PROFESSIONAL TESTIMONIALS“Martin is a highly skilled and motivated individual. I got the chance to work with him on a few projects in 2022/2023. I highly appreciate Martin's effort and attention to detail which transformed our entire user workflow. I highly recommend Martin for any Product/Growth Design projects.”
Karthikeyan D
Adobe Senior Product Manager
“I had the pleasure oversee Martin's UX projects with Adobe and was so impressed with the quality of his work, work ethic, and positive attitude. He is exceptionally communicative, fast, and thorough. With heaps of self-efficacy, he could take a project, identify and investigate the unknowns, and come back with a host of possible solutions and a clear pov. His background in both experience design and art direction makes him a powerhouse addition to any team lucky enough to work with him.”
Allison McGrath
Associate Creative Director for Creative Cloud at Adobe
“Martin is a thoughtful, collaborative and detail-oriented designer who is delightful to work with.”
Gail Blumberg
Adobe Designer
Let's connect
Let's connect
I’m always happy to chat about UX leadership, design systems, and brand expression.